There are times when I struggle to find a subject for the newsletter. Just when I hit the point of total frustration, the skies seem to part and a topic miraculously appears. This quarter was one of those times…..and along came Sprint.
Let’s see if I can summarize Sprint’s current marketing campaign into a few bullet points.
- We’re not going to be the best at anything…..ever.
- Our network is good enough right now that it shouldn’t matter to you, regardless of how bad we’ll look when technology changes and we have to catch up again.
- Rather than try to improve our quality, we’ll just price our services so low that you’ll have to buy from us. We really don’t care whether we make money.
This attitude is almost inconceivable to me….and yes, for all you Princess Bride fans, that word means what I think it does. In college basketball, they play two tournaments at the end of the year. One is the NCAA tournament, which invites the top 66 ranked teams in the country. Then there is the NIT tournament which invites the next 32 ranked teams. When the NIT tournament is over and they crown a champion, those players don’t run around shouting “We’re Number 67”. Instead, they’re shouting “We’re Number 1”. It doesn’t matter that it’s not empirically true. Being Number 1 is what they aspire to, and it’s what gets them out of bed in the morning.
I believe that ComNet is the best company in the industry. However, I’m not naïve enough to believe that we’re perfect, or that we’re the best at everything. Those are the challenges that we all face every day. What can we do to get better? What lesson should we learn from our mistakes? How do we bring value to our customers? I’m proud of everyone that comes to work at ComNet and aspires to be the best. ComNet has not been, and never will be Sprint. Maybe one day, Sprint will be ComNet.